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Growing at 200% YoY, video content became central to Underoutfit's marketing strategy — and they needed a scalable way to produce more of it. Specifically, they wanted to produce a steady stream of video creative for weekly testing in ad campaigns. Not only that, but the video creative needed to be fully edited and conversion-optimized for every platform.

Baba Entertainment is a gaming house that was founded in 2016 and has quickly become one of the major players in the industry. However, their fast-paced growth was a double-edged sword: As they expanded to new markets, feeding the content beast was a massive operation.